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crisis communication

Catalogue: Nuffield Scholar Reports
In particular I believe state and national agricultural lobby groups would benefit from the recommendations as they do much of the work in promoting agriculture in Australia and inevitably are used as media sources by agricultural and non agricultural journalists alike... Sir Gill says short answers of 20-25 seconds are effective, which I believe is an excellent technique when being interviewed by news journalists as it fits the "grab" length they would want for their bulletins... Rather than use the report to outline some of the traditional methods used by PR professionals such as holding press conferences and writing releases, I will instead look at some of the other approaches around the world to deliver the message of agriculture to the public...
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