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regional brand

Catalogue: Nuffield Scholar Reports
Our region was well on the way to building its regional brand when I applied for my scholarship... Objectives The aim of this study was to develop a working model for regional branding that will work across all regions of Australia... We need industry to bring cash flow into the region so that we can maintain a high standard of living...
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Catalogue: Nuffield Scholar Reports
The Barossa is classed as a cool climate grape growing area; it is at the warmer end of this classification (I believe it could quite happily grow warm climate type fruit with the right management, and so rightfully be classified as a dual climate area, if producers had enough suitable irrigation water available to them)... While I believe that temperature increases will not have any significant impact on our ability to grow grapes (we could have to change some varieties and wine styles produced ), I believe our biggest challenge in this area will be sourcing suitable water for irrigation... Our vineyard has 13 different grape varieties, and we sell most of the grapes we produce to other wine companies in the Barossa, including Yalumba, Peter Lehmann and Barossa Valley Estate...
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brand (2)
consumer (2)
industry (2)
price (2)
product (2)
world (2)