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food business

Catalogue: GRDC Updates (West)
Results suggest that multigrain and wholegrain breads are increasing in popularity as consumers seek more healthy and nutritious food... While taste and texture and value for money are the major criteria consumers use in making their decision to purchase bread in a retail store, interest in fair trade and sustainability is important to a significant number of consumers... The majority of consumers (86%) indicate that they may be willing to pay up to 10% more to purchase bread that has been derived from wheat that has been grown in a more sustainable manner...
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Catalogue: Nuffield Scholar Reports
The report demonstrates a number of ways that regional Governments and producers can utilise regional identity to enhance markets for regional produce... The study examines how regions of the world utilise regionality to market and sell food and understand what drives consumer purchasing in this area... Tourism Within our own retail shop we have implemented a number of simple changes to increase the understanding of our brand and what makes our products special, including; Producing a new film of the business focusing on the people, product and place of our business from farm to finished product that runs continuously in the tourism facilities...
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