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Catalogue: Nuffield Scholar Reports
In particular I believe state and national agricultural lobby groups would benefit from the recommendations as they do much of the work in promoting agriculture in Australia and inevitably are used as media sources by agricultural and non agricultural journalists alike... Sir Gill says short answers of 20-25 seconds are effective, which I believe is an excellent technique when being interviewed by news journalists as it fits the "grab" length they would want for their bulletins... Rather than use the report to outline some of the traditional methods used by PR professionals such as holding press conferences and writing releases, I will instead look at some of the other approaches around the world to deliver the message of agriculture to the public...
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Catalogue: GRDC Updates
Given that up-skilling can be a time consuming and costly exercise, you'd want to be certain that the skill will be needed in the long term... For example, I receive a text message to my phone any time my local Country Fire Authority Twitter account puts out information regarding an incident... Do: Be human Be helpful and educating Ask questions Post consistently (try to stick to a few key themes) Respond to comments Post images and links Be relevant when joining conversations Maintain your account Understand your audience Pay attention to the reasons why you use different platforms Proofread your posts Remember that once it's online, it's permanent..
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Catalogue: GRDC Updates
Industry is already using social media as a tool for attracting new clients, while streamlining services to existing customers and improving internal collaboration... Using social media as an information source is often overlooked due to the perception of information being either worthless or too hard to find... People and organisations using social media in agriculture include: producers, researchers, consumers, industry bodies, government departments, weather organisations, grower groups, seed/chemical/marketing companies and the media (who often monitor social media to find stories as news often breaks in social media before it hits the mainstream)...
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Catalogue: GRDC Updates
Adopting new digital technologies can help you to source information to support decision making... There is no one-size-fits-all method when using or encouraging uptake of digital technologies... The paper will examine some of the technologies currently available to help adviser's source reliable, up to date information and improve work processes...
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Catalogue: GRDC Media
Author : Sharon Watt Data from thousands of Australian on-farm grains research trials is being collated into a central, easy-to-access information resource for growers, agronomists, researchers and the wider grains industry... Project leader Robert Milne says around 3000 trial projects have so far been published on the OFT site, with data supplied by grower groups from across the nation... "The development and release of the OFT website provides an exciting new way to make findings and discover information from cropping trials conducted throughout Australia," Mr Milne said...
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