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commodity mindset

Catalogue: Ground Cover
" Date: 17.10.2011 Time to leave commodity mindset says strategist - By Melissa Branagh-McConachy Ditching the "commodity trading mentality" is crucial to the Australian grains industry's future development, according to a leading agrifood strategist... Addressing the 2011 Crawford Fund International Development Conference at Parliament House, Canberra, Dr McKinna said milk at $1 a litre, the refusal to buy beef containing growth hormones and the phasing-out of caged eggs were examples of supermarkets' capacity to redefine the economics of Australian farming... In their price-cutting strategies Dr McKinna said the big supermarkets were targeting lines deemed price-sensitive "because people buy them every week"...
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