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Diversification opens multiple market gates

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A highly diversified enterprise at Lucindale, South Australia, has opened the gate to value-adding and marketing opportunities for the Seears family.. The quest to better understand the pulse supply chain prompted Lachie to change his perspective about the processing sector and to invest in on-farm strategies to keep the business moving forward and closer to end users... We developed management structures such as training staff and establishing processes which allow me to work on our business, not just in it."..