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Supply chain efficiencies and the growth of category management in the horticultural industry

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Decision making within a category is often price driven and disjointed there is a need for a value chain that is transparent and collaborative between three parties - the retailer, supplier and consumer... The overall viability of such programs may only be short lived for several reasons: economics, changing consumer buying behaviours and consumer lifestyles, or competition... European suppliers are in touch with the needs of both consumers and retailers...