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The Role of Regionality in the Marketing and Branding of Food

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The report demonstrates a number of ways that regional Governments and producers can utilise regional identity to enhance markets for regional produce... The study examines how regions of the world utilise regionality to market and sell food and understand what drives consumer purchasing in this area... Tourism Within our own retail shop we have implemented a number of simple changes to increase the understanding of our brand and what makes our products special, including; Producing a new film of the business focusing on the people, product and place of our business from farm to finished product that runs continuously in the tourism facilities...